CREATING SUSTAINABLE BRAND IMPACTCreating a resilient brand impact not only generates strong associations about the brand but also empowers businesses to pursue sustainable growth in the long term. A brand’s sustainability is its ability to sustain and grow today without compromising its future growth potential. It is more of a comprehensive phil
CREATING SUSTAINABLE BRAND IMPACTCreating a sustainable brand impact not only generates favourable impressions about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its knack to sustain and grow today without undermining its future growth potential. It is more of a strategic philosop
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